With an ageing and fragmented web experience, Colonial First State were looking to better serve their different users bases with functionality and simplicity.
Both focus groups and one on one testing were conducted to get a clear picture of the different users and their needs. With clear actionable insights following each session, high fidelity prototypes were continuously iterated to improve the site.
With banking and investing having a range of restrictions and regulations, we worked closely with the CFS team to ensure that the necessary information was in place while still aiming for a simplified user experience.
Front end control
In addition to creating the full set of screen designs and guiding the image selection, we also provided the front-end code. This helped ensure that the final screens stayed true to our original vision and intended user experience.