Sky GO

Crafting a responsive VOD experience

Wilson Fletcher
Sky TV New Zealand
Senior Experience Designer

New Zealand’s premier TV subscription service… on your computer

When the Kiwis want more than just free to air TV they turn to Sky GO for a solid injection of quality sports, shows, and blockbuster movies. But what to do when your set-top-box is out of reach?

Having established a great working relationship with the Sky team on the Neon project, we flew back to Auckland once again to help bring the Sky GO video-on-demand service up to the digital standard it so richly deserved.

With the apps already in market, we were tasked to create the web viewing experience for larger screens. Leveraging the best parts of an already strong brand language, we developed a user experience centred on finding the right content quickly, and a seamless viewing experience.

Upon logging in, users would encounter various components on the homepage and have the option to seamlessly continue their viewing journey across the on-demand sections of the site.

We explored various Electronic Program Guides (EPGs) to determine which one would offer the most effortless navigation through the extensive array of available channels. This exploration included accommodating different logos, which, although necessary, presented one of the significant challenges in terms of user interface design.

While the various player states for the on-demand content allowed for recommendations, ratings, and a number of other features, we also made sure the live stream pause screens got an equal amount of attention, allowing the users to feel better in control of their viewing experience.