Maggi
Recipes and cooking inspiration to go along with the full Maggi product catalogue
The challenge
Nestlé aimed to showcase their extensive range of Maggi cooking products while also providing inspirational recipes. Collaborating closely with their marketing team, we explored various methods to present easy-to-cook recipes, integrated cooking tip videos, and relevant product selections.
Seeing yellow
Going heavy on the familiar brand visuals, it is easily one of the most colourful sites I have ever had the pleasure of designing. We also had the opportunity to carry the theme over into a standalone mobile site.
As part of the project I also found myself in the Nestlé kitchen art-directing photo shoots for the mobile site’s step-by-step recipes while enjoying some in-house cooking..
